Executive Book Club
MCC started an executive book club in mid-2004. Its purpose was to allow our team to learn and/or keep current with new and classic business, management, finance and marketing ideas, allow us to share the information we learned with each other, and apply it in a very real and efficient manner within our own company.
MCC's team prides itself on its ability for adaptation, its overall knowledge and expertise, and its willingness to set and meet goals and objectives. These "Book Report" meetings ("Reading Meetings") have become a bi-monthly ritual that has strengthened MCC's corporate culture, helped to satisfy our quest for more knowledge, and increased our company's expertise on a variety of issues. Each team member studies a relevant business book and presents a summary of it to the whole team to share ideas, insights and ways these concepts relate to our company.
We present these here only to display that we are a learning organization striving for constant improvements and excellence. We invite all those interested to join us.
Book Presentations for 2007
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| 1. The Underdog Advantage by David Morey and Scott Miller |
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2. Mavericks at Work: Why the Most Original Minds in Business Win by William Talyor and Polly LaBarre |
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| 3. Small Giants: Companies that Choose to be Great Instead of Big by Bo Burlingham |
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4. The Culture Code by Dr. Clotaire Rapaille |
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| 5. Write a Book Without Lifting a Finger by Mahesh Grossman |
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6. StartupNation by Jeff Sloan & Rich Sloan |
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| 7. Wal-Smart by William H. Marquard |
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8. A Perfect Mess by Eric Abrahamson |
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| 9. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth |
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10. Break From the Pack: How to Compete in a Copycat Economy |
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| 11. The Riddle by Andrew Razeghi |
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12. Awakening the Entrepreneur Within by Michael E. Gerber |
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| 13. The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By |
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14. The Starbucks Experience by Joseph Michelli |
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| 15. The Breakthrough Company By Keith R. Mcfarland |
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Book Presentations for 2006
- Thick Face, Black Heart by: Chin-Ning Chu
- Guerilla Advertising/ Marketing by: Jay Conrad Levinson
- Word of Mouth Marketing by: Jerry Wilson
- On Becoming a Leader by: Warren Bennis
- Never Eat Alone by: Keith Ferrazzi
- The Art of Writing Advertising by: Denis Higgins
- Wooden on Leadership by: John Wooden
Book Presentations for 2005
- Mozart’s Brain and the Fighter Pilot by: Richard Restak
- In Search of Excellence by: Thomas J. Peters and Robert Waterman
- Patton on Leadership by: Alan Axelrod
- The Underdog Advantage by: David Morey and Scott Miller
- Rich Dad, Poor Dad & The Cashflow Quadrant by: Robert T. Kiyosaki
- The 8th Habit by: Stephen R. Covey
- The Southwest Airlines Way by: Jody Hoffer Gittell
- The Tipping Point by: Malcolm Gladwell
- It’s Not the Big That Eat the Small it’s the Fast that Eat the Slow by: Jason Jennings
- On War by: Carl Von Clausewitz
- Influence: The Psychology of Persuasion by: Robert Cialdini
- Time Tactics of Very Successful People by: B. Eugene Greissman
- Remember Every Name Every Time by: Benjamin Levy
- The Sales Bible by: Geoffrey Gitomer
- Disruption by: Jean-Marie Dru
- The Essays of Warren Buffet: Lessons for Corporate America by: Lawrence Cunningham
- Moneyball: The Art of Winning an Unfair Game by: Michael Lewis
- Heroic Leadership by: Chris Lowney
Book Presentations for 2004
- Good to Great by: Jim C. Collins
- Jack Trout on Strategy by: Jack Trout
- The Seven Habits of Highly Effective People by: Stephen R. Covey
- Shackelton’s Way by: Margot Morrell
- The Road to Serfdom by: Friedrich A. Hayek
- You Can Negotiate Anything by: Herb Cohen
- Eating the Big Fish by: Adam Morgan
- The Art of War by: Sun Tzu
