Mercantile Commercial Capital's Small Business Success Strategies®

The Underdog Advantage focuses on how large businesses need to act like small companies in order to survive. This involves a set of principles proven to build a winning attitude, character and culture, which can transform your company to compete more successfully in the business world. To purchase this book directly from Amazon, click on the book cover.

Mavericks at Work discusses how innovators and upstarts are inventing the future of business. Their unconventional ideas and groundbreaking strategies can help shape your business plan for the twenty-first century, as well as help you find better ways to lead, compete, and succeed. To purchase this book click on the book cover, and it will take you directly to Amazon.

Small Giants discusses how privately held businesses have become "giants" in their industries without becoming huge corporations. For the 14 companies profiled here, success comes by getting richer, not by getting bigger.Bo Burlingham's central concept – that these are companies that excel in generating "mojo"– may seem abstract at first, but he carefully demystifies the term by focusing on issues like community relations and customer service. The owners he interviews speak from hard-won experience about resisting the pressure to simply keep expanding or sell the company to the highest bidder and staying true to their original visions for excellence. To purchase this book, please click on the book cover.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and operations for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business, but on the way individual cultures live and behave around the world. To purchase this fascinating book, click on the book cover and it will take you directly to Amazon.

Write a Book Without Lifting a Finger tells the secret that most celebrities and published authors do not want you to know. The secret is that they hire a ghostwriter to have their books written. You will learn how anyone can write a book using a ghostwriter – even you. To purchase this fascinating book, please click on the book cover.

The Startup Nation provides you with the inspiration and information needed to make your business fantasy a reality. It offers followers the vision, spirit and plan for achieving their goals. The first third of the book is spent on developing a "life plan." This full spiritual inventory leads readers through what they really want, who they really are and what they're really prepared to do. If you would like to purchase this book, please click on the book cover.

Wal-Smart is not just a book about Wal-Mart. It's about the principles of leadership in a Wal-Mart economy. Wal-Smart equips leaders, managers, and anyone in the business community with the essential strategies that really work to survive and thrive in this brave, new Wal-Mart world. To purchase this book directly from Amazon, please click on the book cover.

A Perfect Mess proves that over-organizing is a costly endeavor and of very little profit. If you believe that being very organized is always best, you will be shocked when you read this book. You'll discover that there is little to no research proving that you save time by planning your day. Studies actually show that you can lose a lot of time by over-planning your day. To purchase this book, click on the book cover and it will take you directly to Amazon.

In Secrets of the Millionaire Mind, T. Harv Eker states that he can predict your financial future for the rest of your life and does this by identifying your "money and success blueprint." He believes we all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. If your money blueprint is not set for a high level of success, you will never have a lot of money — and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success. To learn more about your personal money blueprint and to purchase this book, please click on the book cover.

In this book, Oren Harari discusses how products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Learn how to dominate markets (and when to leave them); how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry. Click on the book cover to purchase this book directly from Amazon.

The Riddle discusses how organizations claim to value creativity, but are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation, but the source of creative inspiration has remained a mystery…until now. By clicking on the book cover on the left, you will be directed to the Amazon where you can purchase this book.

Awakening the Entrepreneur Within gives you direction and guidelines as well as the motivation to follow your dreams and become the entrepreneur you always wanted to be, but never how. This book will make your dream into a reality. Click on the cover of the book to purchase this book.

The Illusions of Entrepreneurship tells you that there are far more entrepreneurs than most people realize. However, the failure rate of new businesses is disappointingly high, and the economic impact of most of them disappointingly low, suggesting that enthusiastic would-be entrepreneurs and their investors all too often operate under a false set of assumptions. This book also shows that the reality of entrepreneurship is decidedly different from the myths that have come to surround it. Click on the cover of the book to purchase this book.

The Starbucks Experience explores the various levels on which Starbucks succeeds, from its generous HR policies and lively work environment to its attention to detail and genuine concern for social causes — all of which highlight how unique a company it is. To purchase this book, click on the book cover and it will take you directly to Amazon.

The Breakthrough Company details why the vast majority of small businesses stay small (and it is not by choice). Only the most savvy and persistent break through to annual sales above $250 million. This book pinpoints how everyday companies become extraordinary, and shows that luck is a negligible factor. The breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate. They can be from a small startup to an industry leader. Click on the cover of the book to purchase this book directly from Amazon.

In the book, How to Build a Million Dollar Business in Las Vegas without the casinos you will learn a lot of successful business practices from a leading African American businesswoman. Some of the business tips that you will learn and read about in this book are easy low cost ways to build your business, applying a three step marketing strategy that will insure a flood of customer to your business as well as many other important marketing strategies. To learn more about this book please click on the book cover and it will take you directly to Richelle"s website.

In the book, Be Unreasonable, it discusses a revolutionary new approach to harnessing business opportunities by doing the unexpected. It discusses how can"t you get an edge in business by using the safe, reasonable strategies everyone else uses? Be Unreasonable demonstrates how turning traditional approaches on everything from pricing, to cultivating “A” teams, to corporate spending on its head will yield extraordinary business results. This book gives you the strategies and tools to reproduce Paul Lemberg's results in your own company. To purchase this book please click on the book cover and it will take you directly to Amazon.

Verne Harnish shares entrepreneurial secrets in this must-read business primer. Harnish has discovered John D. Rockefeller's underlying strategy. Further study uncovered three winning habits: Priorities: A few rules remain consistent with a firm's core values and long-term goal. Data: Key metrics should be measured over time (Smart Numbers); short-term metrics provide a tighter focus on an aspect of the business (Critical Numbers). Rhythm: A well-organized set of meetings keep everyone aligned and accountable. Mastering the Rockefeller Habits provides necessary tools for making strategically smart decisions and for keeping everyone aligned and accountable to those decisions. To order this great business book click on the book cover.

Dan Kennedy discusses no warm 'n fuzzies, no academic theories-just hard-core strategies from real world trenches…the long-overdue management book no one but Dan would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: The true nature of employer-employee relationships: friendly while you feed them (why ownership mentality is a futile and dangerous goal), The two most crucial (and liberating) management decisions. Leadership is vastly overrated: a new, rational model for profitable productivity, Why and how to make marketing the master-all others servants, Finding the magic "GE-Spot" for your particular business' greatest success with its customers, Fairness be damned-to the winners the spoils (it's time to start paying for performance, not for showing up), Is a happy workplace a productive workplace? A serious look at the new, fun mandate-lies the management theorists sell, Managing the sales process-the biggest instant improvement (more {dollar} now!). This book is a must for anyone serious about seeing their business grow positively. To get your copy of this book please click on the book cover.